{"title":"NOUMENON","description":"\u003cp\u003eNEW YORK, NEW YORK\u003cbr\u003e\u003cstrong\u003eUNITED STATES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHYUNAH MEMBER\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFounded in 2026, Noumenon Coffee is a small-batch roasting project built around an unusually philosophical approach to coffee. At its core is a pursuit of what founder Sebastian Verrelli describes as “coffee-in-itself”: understanding a coffee not simply through flavor, but through the producer, sourcing, roasting, brewing, and broader conditions that make the final cup possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRoasting in exceptionally small batches, Noumenon takes an intentionally minimal approach to development, intervening as little as possible and roasting each coffee as light as its character allows. Transparency is equally central to the project, extending from sourcing and costs to brewing recommendations and roasting philosophy. Its selections range from classic washed Kenyans to rare Geshas from California, Ecuador, and Colombia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBorrowing its name from the philosophical idea of the “thing-in-itself,” Noumenon treats coffee as more than a sensory experience: a pursuit of understanding each coffee in its fullest possible expression.\u003c\/p\u003e","products":[{"product_id":"noumenon-habtamu-fikadu-danche-74110-74112-washed-ethiopia","title":"HABTAMU FIKADU DANCHE - 74110 \u0026 74112, WASHED - ETHIOPIA","description":"\u003cp\u003e\u003cstrong\u003eNOUMENON\u003c\/strong\u003e\u003cbr\u003eNEW YORK, NEW YORK\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHABTAMU FIKADU DANCHE - 74110 \u0026amp; 74112, WASHED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWHITE FLORALS\u003cbr\u003eCRISP MELON\u003cbr\u003eWHITE TEA\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eORIGIN\u003c\/strong\u003e: ETHIOPIA\u003cbr\u003e\u003cstrong\u003eREGION\u003c\/strong\u003e: DANCHE KEBELE\u003cbr\u003e\u003cstrong\u003ePRODUCER\u003c\/strong\u003e: HABTAMU FIKADU AGA, KURI MOUNTAIN COFFEE\u003cbr\u003e\u003cstrong\u003eVARIETY\u003c\/strong\u003e: 74110 \u0026amp; 74112\u003cbr\u003e\u003cstrong\u003ePROCESS\u003c\/strong\u003e: WASHED\u003cbr\u003e\u003cstrong\u003eCERTIFICATION\u003c\/strong\u003e: ORGANIC, FAIR FOR LIFE\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eROAST DATE\u003c\/strong\u003e: AUGUST 24, 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFROM THE ROASTER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSTARTED IN 2015 BY AAGA DINSA, HABTAMU FIKADU AGA, KURI MOUNTAIN COFFEE ORIGINATED IN THE KURI KEBELE OF ETHIOPIA. HABTAMU BUYS CHERRIES FROM FARMERS IN VARIOUS KEBELES AND POSSESSES STATIONS IN WOLEGA, GUJI AND JIMMA. THEY POSSESS AN ORGANIC CERTIFICATION THROUGH FAIR FOR LIFE, WHERE $0.12 PER POUND OF EXPORTS AS WELL AS 5% OF COMPANY PROFITS ARE DONATED TO A DEVELOPMENT FUND THAT SUPPORTS LOCAL COMMUNITIES THROUGH TRANSPORTATION, FOOD, AND HEALTHCARE INFRASTRUCTURE.\u003c\/p\u003e\n\u003cp\u003eFOR THIS LOT, HABTAMU PURCHASED CHERRIES FROM THE DANCHE KEBELE AND WASHED THE COFFEE AT A PROCESSING STATION IN DANCHE. THIS LOT CONSISTS OF TWO JARC VARIETALS, 74110 AND 74112. AT THE WASHING STATION, CHERRIES ARE SORTED, PULPED, AND THEN HAVE 90% OF THEIR MUCILAGE REMOVED. THE BEANS ARE THEN FERMENTED FOR 24 HOURS BEFORE THEY ARE HAND WASHED AND DRIED USING INDIRECT SUNLIGHT.\u003c\/p\u003e\n\u003cp\u003eIN THE CUP, I FIND INTENSE WHITE FLORALS, CRISP MELON, AND A DELICATELY CREAMY BODY LIKE WHITE TEA.\u003c\/p\u003e","brand":"NOUMENON","offers":[{"title":"120g","offer_id":48815985295550,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/2080\/9406\/files\/Noumenon-HabtamuFikaduDanche-74110-74112-Washed_1.jpg?v=1788138195"},{"product_id":"noumenon-damarli-noble-plot-11-daylot-2-gesha-natural-panama","title":"DAMARLI NOBLE PLOT 11, DAYLOT 2 - GESHA, NATURAL - PANAMA","description":"\u003cp\u003e\u003cstrong\u003eNOUMENON\u003c\/strong\u003e\u003cbr\u003eNEW YORK, NEW YORK\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDAMARLI NOBLE PLOT 11, DAYLOT 2 - GESHA, NATURAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJUICY MANGO\u003cbr\u003eTROPICAL FRUIT\u003cbr\u003eCREAMY FLORALS\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eORIGIN\u003c\/strong\u003e: PANAMA\u003cbr\u003e\u003cstrong\u003eREGION\u003c\/strong\u003e: BOQUETE\u003cbr\u003e\u003cstrong\u003eFARM\u003c\/strong\u003e: DAMARLI ESTATE\u003cbr\u003e\u003cstrong\u003ePLOT\u003c\/strong\u003e: PLOT 11, DAYLOT 2\u003cbr\u003e\u003cstrong\u003ePRODUCERS\u003c\/strong\u003e: DAVID \u0026amp; LIA PECH\u003cbr\u003e\u003cstrong\u003eVARIETY\u003c\/strong\u003e: GESHA\u003cbr\u003e\u003cstrong\u003ePROCESS\u003c\/strong\u003e: NOBLE NATURAL\u003cbr\u003e\u003cstrong\u003eELEVATION\u003c\/strong\u003e: 1,500 MASL\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eROAST DATE\u003c\/strong\u003e: AUGUST 28, 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFROM THE ROASTER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOWNED BY DAVID AND LIA PECH, DAMARLI ESTATE IS LOCATED AT 1,500 MASL NEAR BARU VOLCANO IN BOQUETE, PANAMA. IN THIS DRY MICROCLIMATE, THE PECH FAMILY GROWS VARIETALS LIKE RED BOURBON, PACAMARA, AND GESHA; THEIR GESHA WAS PLANTED IN 2006 WITH PLANTS PURCHASED FROM THE PETERSON FAMILY'S JARAMILLO ESTATE. PLOT 11 IS WHERE THIS GESHA RESIDES TODAY AT DAMARLI. LAST YEAR, GESHA FROM THIS PLOT PLACED IN THE TOP 20 AT BEST OF PANAMA, A FIRST FOR THE FARM.\u003c\/p\u003e\n\u003cp\u003eDUE TO CONSTRAINED WATER ACCESS, DAMARLI ESTATE ONLY CURRENTLY PRODUCES NATURAL PROCESSED GESHA. IN CLOSE COLLABORATION WITH LUCIA SOLIS, THEY DEVELOPED THE NOBLE NATURAL PROCESS TO HIGHLIGHT CLEAN EXPRESSION OF THEIR TERROIR IN THE CUP.\u003c\/p\u003e\n\u003cp\u003eFOR EVERY NOBLE LOT, THE PECH FAMILY BEGINS WITH ONLY FULLY RIPE, HAND-PICKED CHERRIES. THE CHERRIES ARE FLOATED, HAND SORTED, WASHED, AND PLACED INTO SEALED FERMENTATION TANKS, WHERE EACH BATCH IS INOCULATED WITH A SPECIFIC ACTIVATED YEAST CULTURE. FERMENTATION TYPICALLY LASTS 3-4 DAYS, ENDING ONCE MOST OF THE AVAILABLE SUGARS HAVE BEEN CONSUMED AND THE DESIRED PH HAS BEEN REACHED. THE COFFEE IS THEN TRANSFERRED TO RAISED DRYING BEDS AND SLOWLY DRIED TO 15-18% MOISTURE CONTENT, RESTED FOR 2-3 WEEKS TO ALLOW MOISTURE TO EQUALIZE THROUGHOUT THE BEANS, AND FINALLY DRIED TO A STABLE 9.5-10% MOISTURE CONTENT BEFORE STORAGE.\u003c\/p\u003e\n\u003cp\u003eTHIS COFFEE IS FROM DAYLOT 2. IT IS AMONGST THE BEST NATURALS I HAVE HAD THE OPPORTUNITY TO TRY ALL YEAR. IN THE CUP, I FIND INTENSE TROPICAL FRUIT SWEETNESS, LIKE JUICY MANGOES, AND INTENSELY CREAMY FLORALS.\u003c\/p\u003e","brand":"NOUMENON","offers":[{"title":"120g","offer_id":48815985328318,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/2080\/9406\/files\/Noumenon-DamarliNoblePlot11-Daylot2-Gesha-Natural_1.jpg?v=1788138174"},{"product_id":"noumenon-finca-san-jeronimo-miramar-gesha-washed-guatemala","title":"FINCA SAN JERÓNIMO MIRAMAR - GESHA, WASHED - GUATEMALA","description":"\u003cp\u003e\u003cstrong\u003eNOUMENON\u003c\/strong\u003e\u003cbr\u003eNEW YORK, NEW YORK\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFINCA SAN JERÓNIMO MIRAMAR - GESHA, WASHED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRIPE STONE FRUIT\u003cbr\u003eJASMINE\u003cbr\u003eGREEN TEA\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eORIGIN\u003c\/strong\u003e: GUATEMALA\u003cbr\u003e\u003cstrong\u003eREGION\u003c\/strong\u003e: VOLCÁN ATITLÁN\u003cbr\u003e\u003cstrong\u003eFARM\u003c\/strong\u003e: FINCA SAN JERÓNIMO MIRAMAR\u003cbr\u003e\u003cstrong\u003ePRODUCER\u003c\/strong\u003e: GIORGIO BRESSANI \u0026amp; FAMILY\u003cbr\u003e\u003cstrong\u003eVARIETY\u003c\/strong\u003e: GESHA\u003cbr\u003e\u003cstrong\u003ePROCESS\u003c\/strong\u003e: WASHED\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eROAST DATE\u003c\/strong\u003e: AUGUST 28, 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFROM THE ROASTER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFINCA SAN JERÓNIMO MIRAMAR, LOCATED ON VOLCÁN ATITLÁN, GUATEMALA, IS A FOURTH-GENERATION FARM OPERATED BY THE BRESSANI FAMILY. GIORGIO BRESSANI AND HIS SIBLINGS, ALONG WITH THEIR HIGHLY SKILLED TEAMS OF PICKERS AND PROFESSIONAL STAFF, METICULOUSLY CARE FOR THE SOIL AND GROW A NUMBER OF CASH CROPS ASIDE FROM COFFEE, INCLUDING CACAO, CARDAMOM, AND VARIOUS HARDWOODS. FSJM'S FULLY ORGANIC FOREST IS THE PRODUCT OF PRECISE GENETIC MANAGEMENT: THE FARM BREEDS AND SELECTS TREES BASED ON DISEASE RESISTANCE, YIELD, AND CUP PERFORMANCE.\u003c\/p\u003e\n\u003cp\u003eTHE GRANDEUR OF FSJM IS REFLECTED IN THEIR EXQUISITE GESHA. THIS LOT WAS PRODUCED USING A TRADITIONAL GUATEMALAN WASHED PROCESS: IT WAS FIRST HAND-PICKED AT PEAK RIPENESS, THEN SORTED, FLOATED, PULPED USING A DISC PULPER, SEPARATED BY DENSITY, FERMENTED UNDERWATER FOR 24 HOURS, WASHED, AND FINALLY DRIED ON PATIOS.\u003c\/p\u003e\n\u003cp\u003eIN THE CUP, I FIND RICH AND RIPE STONEFRUITS, A KISS OF JASMINE, AND GREEN TEA FINISH. THIS COFFEE IS AMONGST MY ALL TIME FAVORITES FROM GUATEMALA.\u003c\/p\u003e","brand":"NOUMENON","offers":[{"title":"120g","offer_id":48815985426622,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/2080\/9406\/files\/Noumenon-FincaSanJeronimoMiramar-Gesha-Washed_1.jpg?v=1788138151"},{"product_id":"noumenon-arauz-cs21-gesha-natural-panama","title":"ARAUZ CS21 - GESHA, NATURAL - PANAMA","description":"\u003cp\u003e\u003cstrong\u003eNOUMENON\u003c\/strong\u003e\u003cbr\u003eNEW YORK, NEW YORK\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARAUZ CS21 - GESHA, NATURAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFRUIT PUNCH\u003cbr\u003eRED BEAN PASTE\u003cbr\u003eRED BERRY\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eORIGIN\u003c\/strong\u003e: PANAMA\u003cbr\u003e\u003cstrong\u003eREGION\u003c\/strong\u003e: VOLCÁN\u003cbr\u003e\u003cstrong\u003eFARM\u003c\/strong\u003e: ARAUZ ESTATE, COTITO FARM\u003cbr\u003e\u003cstrong\u003ePRODUCER\u003c\/strong\u003e: RICHARD ARAUZ\u003cbr\u003e\u003cstrong\u003eVARIETY\u003c\/strong\u003e: GESHA\u003cbr\u003e\u003cstrong\u003ePROCESS\u003c\/strong\u003e: NATURAL, COLD ROOM FERMENTATION \u0026amp; DARK ROOM DRYING\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eROAST DATE\u003c\/strong\u003e: AUGUST 28, 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFROM THE ROASTER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eARAUZ ESTATE, MANAGED BY RICHARD ARAUZ, PRESENTLY HAS FARMS IN THREE DIFFERENT REGIONS OF PANAMA: VOLCÁN, BOQUETE, AND CERRO PUNTA. EMPLOYING CONTROLLED FERMENTATION AND DRYING TECHNIQUES, LIKE COLD-ROOM FERMENTATION AND DARK-ROOM DRYING, THEIR GESHA IS EXCEPTIONALLY COMPLEX AND EXPRESSIVE, WITHOUT FORFEITING THE INTEGRITY OF THEIR SOIL AND GROWING CONDITIONS.\u003c\/p\u003e\n\u003cp\u003eTHIS IS THE FIRST SEASON THAT ARAUZ IS WORKING DIRECTLY WITH ROASTERS. THIS COFFEE WAS GROWN AT ARAUZ'S COTITO FARM IN VOLCÁN.\u003c\/p\u003e\n\u003cp\u003eTHE CHERRIES WERE METICULOUSLY HAND-SELECTED ONE BY ONE, CHOOSING ONLY THE RIPEST FRUIT FROM EACH HARVEST, WITH SPECIAL ATTENTION GIVEN TO ACHIEVING A HIGHLY UNIFORM LOT. FOLLOWING HARVEST, THE CHERRIES WERE PLACED IN A TEMPERATURE-CONTROLLED COLD ROOM AT 18°C FOR 5 DAYS, ALLOWING A SLOW PRE-DRYING STAGE THAT PRESERVED FRUIT INTEGRITY WHILE PROMOTING A GENTLE AND CONTROLLED FERMENTATION. THE COFFEE WAS THEN TRANSFERRED TO A DARK DRYING ROOM WITH CONTROLLED TEMPERATURE AND DEHUMIDIFIERS, WHERE IT REMAINED FOR 18 DAYS. ONCE THE DESIRED MOISTURE CONTENT WAS ACHIEVED, THE COFFEE WAS STORED IN A COLD ROOM FOR A RESTING PERIOD IN PARCHMENT, ALLOWING THE BEANS TO STABILIZE BEFORE MILLING.\u003c\/p\u003e\n\u003cp\u003eIN THE CUP, I FIND A TROPICAL EXPLOSION THAT REMINDS ME OF FRUIT PUNCH, A DEEP SWEETNESS LIKE RED BEAN PASTE, AND SUBTLE RED-BERRY ACIDITY.\u003c\/p\u003e","brand":"NOUMENON","offers":[{"title":"120g","offer_id":48815985459390,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/2080\/9406\/files\/Noumenon-ArauzCS21-Gesha-Natural_1.jpg?v=1788138122"}],"url":"https:\/\/hyunah.coffee\/collections\/noumenon.oembed","provider":"HYUNAH Coffee Club","version":"1.0","type":"link"}